Daniela is a passionate Marketing and Communications professional, with extensive experience in the healthcare, public services and charity sectors. Joining Baxendale after working within the wider NHS for several years, she understands the challenges and complexities health and social care organisations face every day. She has successfully led the Marketing and Communications strategy as Head of Marketing for a renowned and growing NHS organisation through the pandemic, gaining substantial experience in crisis communications, and has won internal awards for her leadership style.
Daniela is driven to create meaningful and authentic campaigns as part of values-based approach to brand recognition, influence positive brand experience and help towards continuously improving health and social care services for the benefits of patients and the communities they serve. At Baxendale, her focus will be on creating a strong marketing strategy and leading its implementation as part of an ambitious organisational strategy.
Daniela completed the Professional Diploma of Public Relations by the Chartered Institute of Public Relations (CIPR), of which she is also a member in addition to the Chartered Institute of Marketing. She also has a Masters degree in English Literature and History of Art.
Her passion is contributing to empowering people to lead their best lives, and she has completed multiple training courses in Equality, Diversity and Inclusion. In her spare time, Daniela likes to read, and roam the English countryside as a keen walker.