Transformation, Impact and Growth
Ceri is the Managing Director of Baxendale – leading the advisory business along with our digital and investment portfolios. She joined Baxendale 10 years ago and has been instrumental in establishing and growing the current business, building on Baxendale’s strong history in employee ownership and social investment.
She is passionate about transforming health and wellbeing while generating sustainable and viable solutions. She has supported a range of health providers, large and small with their service change, operational and commercial strategies. Increasingly, this has involved taking a system-wide approach to strategic development supporting the creation of effective partnerships with the foundations to deliver joined-up models of care. As one of the original architects of the Social Value Act she is committed to supporting clients design new creative solutions that generate positive social, economic and environmental value.
Ceri joined Baxendale from Social Enterprise UK where she headed up the Policy and Research function. Her background is in health planning, policy and funding having previously worked for New South Wales Department of Health, the Wellcome Trust and Marie Stopes International. She has a Masters in Public Health and BA in Geography from UCL.