Campbell McDonald



Strategy, Growth, Culture, Health & Social Care, Central Government

Campbell was a co-founder of the Baxendale advisory business, and has supported clients ranging from central government departments and large international businesses to small charities and social enterprises. He has acted as a trusted coach and mentor to senior executives to develop and execute their strategic vision and personal goals. His areas of specialism include income growth and diversification, organisational transformation and workforce culture. He is also one of the UK’s leading practitioners in mutual and employee owned business models.

Campbell is an expert in UK health and care and has worked with clients ranging from the Department of Health and Social Care to large NHS acute hospitals through to small local delivery organisations. He has worked extensively over the last 10 years with leading social enterprise community services providers. In 2017 he supported NHS Providers and NHS Confederation to set up the Community Network which acts as the national voice for community service providers, and continues to sit as an advisor to the Network Board. Furthermore, he sits on the National Social Value Task Force and the Cabinet Office’s SME Panel (advising policy-makers in the Crown Commercial Service).


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