Commercial support hub

Baxendale’s commercial support service supports health and social care and other public service providers to:

• Develop new sources of income
• Grow by expanding the services they offer
• Reduce their reliance on certain contracts

We offer end-to-end support from needs analysis through to commercial strategy and go to market planning and implementation. All of which is grounded in the most robust methodologies including HMT five case.

Our approach

Understand drivers and motivations
We start by understanding your objectives from commercial activity. You may seek to tackle areas of market failure, seek to diversify and generate new income streams, commercialise your IP or increase the profitability of existing commercial ventures.

Appraise opportunities, capabilities, and risks
Informed by your drivers, our commercial readiness assessment will help you to appraise these opportunities assessing their commercial potential using robust commercial and market analysis.

We combine this with assessing your capacity and capability to deliver successful commercial ventures and growth – ensuring your approach is deliverable.

This is underpinned by robust means of identifying, understanding, and managing risk – ensuring you are aware of and have robust plans to manage and mitigate your risk exposure.

Our approach culminates in a viable commercial strategy that ensures you are focussing your efforts in the areas most likely to succeed and have the structures, tools and resources in place to execute these.

Development and implementation
Once the strategy is complete, we can support its execution. Where ‘live’ commercial opportunities are identified we use specialist design capability to co-develop the operating model and go to market plan. This is combined with rigorous financial modelling and thorough due diligence to assess the viability of each opportunity and likelihood to generate return on investment. Further, support can include developing an investment or business case, brokering partnerships and investors, strategic communications and ongoing marketing strategies.

We will ensure that all moving parts are ready for a timely and successful launch.

Email robin.naudi@baxendale.co.uk to talk about how we can help.

We are public sector experts with a particular specialism in health and social care

Read more about our track record