WE Care & Repair

The client and their challenge

WE Care & Repair (WEC&R) is a Home Improvement Agency whose purpose is to enable older, disabled people, and people on low incomes to live safely and independently in the home of their choice. WEC&R required support in developing their response to a changing landscape of Local Authority cuts, a growing self-care and preventative agenda, and Local Authority interest in developing the self-funded adaptations market where customers can afford it.

In this context Baxendale supported WEC&R to achieve its dual strategy – to increase its impact through winning a new Minor Adaptations contract in Gloucestershire worth up to £5m, in conjunction with scaling an affordable self-funded offer for members of the community who can afford it.

Solution and outcome

Baxendale co-designed with WEC&R’s in-house team the bid strategy, and led in the production of a full suite of bid documents, ensuring that WEC&R was supported to submit the most competitive and compelling offer possible. As a result, WEC&R won the £5m contract.


Again working closely with WEC&R’s SMT, Baxendale reviewed the WEC&R’s self-pay operating model to inform the development of a growth strategy. This included in-depth market analysis, business planning and financial modelling, strategic marketing and communications plans and a governance review. Recognising the potential need to attract social investment in the future, Baxendale assessed WEC&R’s social impact. As a result of the project, WEC&R’s self-pay sales grew 100% within six months, supporting commissioners through minimising calls on adult social care, health and housing resources.

“We initially were cautious of the value that an external advisory firm could bring to our strategy because of previous bad experiences, which made our work with Baxendale all the more gratifying. They approached their work with us with precisely the right blend of commercial and social thinking and they took time to learn what was important to us. Ultimately they supported us to develop and execute our chosen growth strategy with confidence and success! We now actively look for ways to keep working with Baxendale and think of them as an extension of our team.” – Kevin Snowball, CEO

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