Magpas Air Ambulance: a spotlight on a new client

Magpas – overview

Founded in 1971 as a voluntary out-of-hours service, Magpas has evolved to be an emergency response service aiming to deliver the best pre-hospital emergency medical service to patients in the East of England.

The impact of the organisation is astonishing.

In 2016 they provided 833 patients with critical medical care, gave advanced life support to 197 people in cardiac arrest, helped 306 people involved in road traffic collisions, air-lifted 79 patients to hospital and responded to 1,495 callouts for their advanced care – a 59% increase on 2015’s figures. Making their service more impressive is the fact they receive no government funding for any of the work they deliver, consequently providing substantial savings to the regional healthcare economy.


Magpas’ mission is to save lives and reduce disability by taking specialist emergency medical care to patients in their moment of need. Their vision is to deliver by land and air the best pre-hospital emergency medical service while using expertise to promote excellence in the provision, delivery and development of pre-hospital emergency medical care.

Social impact

Magpas is an organisation that prides itself on the social impact it delivers to the local community in two main areas: the ability to save lives and delivering ground-breaking training. Firstly, Magpas medical teams have a higher level of specialist training, experience and equipment to that available to standard road based paramedics and as such are able to increase the chances of survival and maximise the outcome to patients. Secondly, they deliver pioneering training in Pre-Hospital Emergency Medicines (PHEM) designed to promote excellence in the provision, delivery and development of the pre-hospital emergency medical care.


Magpas’ ambition over the next three years is to increase the reach and impact of their services which includes constructing a new purpose built centre of operations, purchasing a new helicopter and expanding the training provision they offer. Constructing the new location will help reduce arrival times to a greater geographical area – increasing the impact the organisation already has.

Baxendale – how are we helping?

Magpas is an exemplary example of a social and values-driven organisations. Our role has varied since working with them, including conducting an options appraisal to help them identify the best purchasing option for the new helicopter and developing a robust financial model and business plan to help secure financial support to build the new base.

We look forward to working with them more over the coming months.

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