We helped Rosedale win an APMS contract to deliver GP services

We are delighted that Rosedale were awarded an APMS contract to deliver GP services to the people of Lowestoft.

Rosedale Surgery offers Primary Medical Services of the highest quality, going beyond on-site appointments and providing home visits, continuity of care for patients with long-term conditions, and much more.


Rosedale came to us in the hope of securing an APMS contract to provide Primary Medical Services at Kirkley Mill Health Centre in Lowestoft. They needed to write a compelling tender with 18 detailed responses – everything from how they engage with their local network to their approach to drug-seeking behaviour.

The Decision

Baxendale could tell that Rosedale had the processes and skills to deliver a high quality service, and that’s why we helped them to capture everything they have in place to make their submission as strong as possible. We like to protect our 100% APMS bid win record and that’s why we carried out an initial assessment to see if Rosedale had the potential to be awarded the contract. It was clear to us that they did, and believing in our clients helps us to write bids that we have confidence in.

The Project

With tenders, deadlines are of paramount importance. We set out a detailed project plan which we actively managed to ensure we were never behind schedule. Throughout the project we worked closely with Lisa, the Practice Manager, extracting nuggets of valuable information during our meetings by asking the right questions. We then weaved this information into our responses, filling them with as much high quality content as possible.

As we neared the end of the project, the responses were becoming more polished. Excess words had been cut, more questions about specific information had arisen and been answered, and the responses had been critically reviewed. We ensured the Rosedale team had looked through and were happy with the responses before sending the application off.

We also produced a risk register and a mobilisation plan for Rosedale to capture all their risk management protocols and action plans. This ensured no stone was left unturned when preparing for any potential risks, and that every step from contract win to day one was planned out.

The Outcome

The APMS contract was awarded to Rosedale, capping off a very successful project. We enjoyed working with their team, with Lisa thanking us for “working to a very tight deadline, providing complete flexibility at all times of day and night and constructive support.”

Well done Rosedale!

Find out more about Rosedale Surgery

Talk to us about APMS bid support: mohammedkazim.kanji@baxendale.co.uk


Read the latest from our blog